SEOSearch Engine Optimization
AEOAnswer Engine Optimization
GEOGenerative Engine Optimization
SXOSearch Experience Optimization
Search

Search intelligence

Turn search evidence into your next website improvement.

Review connected search performance, keyword opportunities, public competitor-page comparisons and saved customer observations in one place. Choose a useful next step and track your website’s progress over time.

Platform workflow

Search

Connected performance, keyword opportunities and page insights

01Import verified search data
02Map keywords to pages and intent
03Review search opportunities and competitor website topics

Intelligence

Signal connected

Verification

Review the recorded result

What you can do

Tools that support your next improvement.

Review the capabilities in this area and how they support your website, growth plan and available evidence.

Module 01

Search performance trends

Compare clicks, impressions and average positions across reporting periods to understand your website’s progress.

Module 02

Competitor website insights

Compare public website topics and page content for competitor sites you provide. Use Your Rank Capture for dated result observations and scheduled checks through your connected browser.

Module 03

Content-gap insights

Compare public page headings, topics and service coverage to identify subjects your own pages may need to address.

Module 04

Keyword focus engine

Move promising keywords into active focus and connect them to specific pages and actions.

Module 05

Technical intelligence

Prioritize indexing, crawlability, sitemaps, structured data, headings, internal links and performance findings. Growth and higher plans include advanced scans and repairs supported by your website connection.

Module 06

Progress comparison

Link approved improvements to a saved baseline and compare later search performance. Review the reporting context alongside each change.

How this workflow works

From a useful finding to a verified step.

Connected website search averages, public competitor-page insights and customer-captured result observations are kept distinct, so you can see what each finding represents.

Intelligence

Control

Execution

Learning

01

Import verified search data

Recorded · controlled · measurable

02

Map keywords to pages and intent

Recorded · controlled · measurable

03

Review search opportunities and competitor website topics

Recorded · controlled · measurable

04

Prioritize the highest-value gap

Recorded · controlled · measurable

05

Execute and verify the website improvement

Recorded · controlled · measurable

06

Compare later connected search reports and dated observations

Recorded · controlled · measurable

DETECT
PRIORITIZE
APPROVE
EXECUTE
VERIFY
LEARN
DETECT
PRIORITIZE
APPROVE
EXECUTE
VERIFY
LEARN
DETECT
PRIORITIZE
APPROVE
EXECUTE
VERIFY
LEARN

Build your next growth step around real business evidence

Make your SEO plan
actionable.

Start with my website